Resume
Experience
A24
Publicity Intern
September 2023 - Present
Virtual; New York/LA
- Compile breaks, reviews and reactions for title-specific news coverage for nine films.
- Prepare and send emails to filmmakers and distribution lists, ensuring cohesive formatting of all related information.
- Manage invoices, travel documents and screening schedules for talent and team members.
Edelman
Brand & Earned Media Intern
June - August 2023
New York, NY
- Earned more than four billion impressions in one week by creating media lists, drafting and sending pitches and corresponding with journalists to receive national coverage.
- Managed relationships with clients, producers, influencers and internal team members by leading updates on status calls, coordinating broadcast segments and social posts and proactively maintaining organizational systems.
- Owned account monitoring and reporting. For national launches, communicated key media placements directly with clients though Slack and in write-ups. For weekly reports, provided analysis of industry trends, competitor news and brand mentions.
- Gen Z Lab: wrote recommendations for Starbucks, participated in brainstorms for General Mills and sat on roundtables discussing Gen Z messaging.
Lippe Taylor
Engagement Intern
June - August 2022
New York, NY
- Established a management system for sample sends and earned media placements in The New York Times, The Rolling Stone, Men’s Journal and more. Through timely and organized action, achieved a total of 732 million impressions across four accounts, valued at nearly $300,000.
- Trained Junior Account Executives in weekly and monthly client-facing reports across four brands.
- Led the winning capstone internship project, exceeding benchmark expectations by over 300% and receiving individual recognition from the agency’s founder for presentation skills, strategy and persuasion.
- Managed upwards of 150 emails daily, conducted media research and assisted with standard business practices, media pitches and client correspondence.
Penn State Athletics
Primary Student Contact
August 2021 - May 2023
University Park, PA
- Led a team as the representative of Penn State Athletics’ Strategic Communications department to provide accurate and timely visual and written coverage of Penn State Swimming & Diving across social media channels and on GoPSUsports.com.
- Understood and navigated complex relationships between coaches and departments to present social media strategies and communications solutions, which aligned the team and resulted in significant account growth.
- Penn State Football: multitasked to precisely report statistics, transcribe press conferences and monitor media while maintaining timely coverage of Penn State Swimming & Diving.
Warner Brothers
College Ambassador
January 2021 - January 2022
Virtual; Los Angeles, Ca.
- Built long-term relationships with on-campus media outlets and student organizations to generate feature stories and promote Warner Bros. films, including Dune, The Suicide Squad, King Richard and more.
- Created and pitched publicity campaigns to increase brand awareness and drive students to engage with Warner Bros. theatrical and streaming releases at universities.
- Juggled multiple titles with overlapping time frames, enhancing time management and organizational skills.
- Coordinated campus influencers to create movie-specific content driven by publicity packages.
Penn State Sports Business Conference
Director of Recruiting
May 2021 - April 2022
University Park, Pa.
- Led all outreach to hiring sports business professionals across America.
- Proactively created organizational systems for recruiting and speaker outreach teams to facilitate unambiguous and concise communication, which enabled members to effectively manage panelist and keynote ideas within define drafts of conference schedules.
- Scheduled and coordinated recruiters' itineraries during the conference, served as their point-of-contact at Penn State's Beaver Stadium during the event attended by approximately 400 students seeking networking opportunities that our team secured.
Education
2020 - Present
THE PENNSYLVANIA STATE UNIVERSITY
Bachelors, Public Relations
University Park, PA
Bellisario College of Communications;
Schreyer Honors College;
Presidential Leadership Academy;
GPA: 3.97
Professional Skillset
Standard PR Practices: AP Style, Broadcast Scripts, Call Agendas, Clippings, Coverage and Industry Reports, Face Sheets, Key Messaging Documents, Media Lists and Audits, Meeting Notes, Muck Rack, PR Plans, Press Releases, Pitches, Workbacks
Google Suite: Google Alerts, Docs, Drive, Sheets, Slides
Microsoft Suite: Outlook, Teams, Word, Power Point
Adobe Suite: Illustrator, InDesign, Lightroom, Photoshop, Premier Pro
Social Media: Audience Analytics, Instagram, Social Copy, Twitter
Awards
Penn State Provost Award
Academic Excellence Scholarship
Bellisario Communications Scholarship
Cum Laude Society
Dean's List (6x)